Vogue Does Its First Instagram Photo Shoot

instafashion-sleepwalking-1_093215102789.jpg_gallery_maxSteven Meisel did not shoot Vogue’s latest fashion spread. There were no backlights, no beauty dish. Instead the austere fashion publication took to Instagram for a special Fashion Week photo shoot.

“I thought this time around during Fashion Week in New York we could try doing a shoot that shows clothes you can buy in stores right now,” explained Sally Singer, creative digital director at Vogue. “And everyone in fashion is pretty aware that Instagram is sort of the morning coffee of Fashion Week — it’s the thing they wake up to and the thing they go to bed to.” Read Article

Author: Laura Powers

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