Storytelling Ads May Be Journalism’s New Peril
When the guy who ruined the Internet with banner ads tells you that a new kind of advertising might destroy journalism, it tends to get your attention.
Joe McCambley, who helped design the first banner ad, sees a risk to press credibility in the adoption of “native advertising.”
That’s not entirely fair. Joe McCambley, founder of The Wonderfactory, a digital design firm, helped build the first banner ad back in 1994. It was a much-maligned innovation that grew like kudzu until it had all but overwhelmed the consumer Web, defining its look and economics for years to come. Read Article
