Vogue is Already Monetizing Instagram!
Kate Moss for Vogue -Photo by Arthur Elgort 1995
Known for its lush and often mesmerizing images on almost every page, VOGUE just became the first print magazine to monetize Instagram. It was only six months ago when VOGUE announced its first Instagram photo shoot and here they are already monetizing the image driven platform. Look for the
LIKEto KNOW:It, app to shop some of your favorite Instagram looks.
The program is still in its infancy, however. Digiday reports that Vogue makes up to 20% commission on each item sold from its Instagram account and only made $260 on its inaugural LIKEtoKNOW Instagram.
Another positive result for Vogue was the brand benefitted by receiving 5,000 new followers that day alone on Instagram, and Twitter followers are growing as a result, as well.
We are only at the beginning stages of apps being developed to generate product sales via social platforms. Social platforms and mobile access are changing the way brands can create and interact with others.
So what does all this mean for a sound social media strategy for your company? It means never ignore how access on a mobile device will look from your social platforms and always consider visual content as a source of brand messaging. Visuals must be part of a complete social media strategy for your brand. So you’re probably thinking, “But we’re not Vogue, which is a brand built on gorgeous images!” This may be true, but each brand has a voice and visual story to tell and Powers Media can help you discover your brand voice and dynamic visual story.
Vogue Does Its First Instagram Photo Shoot
Steven Meisel did not shoot Vogue’s latest fashion spread. There were no backlights, no beauty dish. Instead the austere fashion publication took to Instagram for a special Fashion Week photo shoot.
“I thought this time around during Fashion Week in New York we could try doing a shoot that shows clothes you can buy in stores right now,” explained Sally Singer, creative digital director at Vogue. “And everyone in fashion is pretty aware that Instagram is sort of the morning coffee of Fashion Week — it’s the thing they wake up to and the thing they go to bed to.” Read Article